I believe great insights live in life's smallest moments.

Turning off the microwave before it hits zero. Filling up your car to the exact dollar amount. Not knowing how to spell definitley. Definately? Maybe that’s just me.

I’m a sucker for these human-y moments, and I take pride in not just searching for them - but leveraging them in clever ways. It’s why I strive to tell relatable stories to help both brands and consumers reach their respective goals.